Posted by According to the Nigerian Communications Commission (NCC), efforts to further democratize access to high-speed mobile broadband for all Nigerians include the ongoing process to auction off two additional lots in the 3.5GHz spectrum.
At the 10th Annual Brands and Marketing Conference of the Brand Journalists Association of Nigeria (BJAN), where the NCC was presented with the “Regulator of the Decade” Award, this was said by the Executive Vice Chairman/Chief Executive Officer (EVC/CEO) of the NCC, Prof. Umar Danbatta, in Lagos over the weekend.
Adeleke Adewolu, the executive commissioner for stakeholder management at the commission, spoke on behalf of the EVC, who noted that the ongoing process, for which preparations are well under way, came after the successful auctioning off of two bands of the 3.5GHz spectrum in December 2021.
Danbatta revealed that the commission is currently reviewing the fixed broadband licenses and frameworks to update them in line with current challenges and make them more effective as part of the crucial NCC initiatives that have already shown promise.
The EVC was adamant that the commission has been relentless in carrying out its mandate by fostering an environment that is favorable for the introduction and adoption of new technologies, and that the government has adopted the firm stance that the nation must use digital technologies to boost the economy.
As a result, he stated that the Nigerian National Broadband Plan (NNBP) 2020-2025 and the National Digital Economy Policy and Strategy (NDEPS) 2020-2030 are being diligently implemented by the NCC, other agencies, and partners.
Danbatta told the conference attendees that the telecommunications infrastructure provided by technology, which Nigerian entertainers have tapped into to establish themselves as global brands, has become the center for content creation and consumption.
“The Nigerian entertainment sector has expanded internationally as a result of heavy reliance on digital platforms. One of the largest film industries in the world is Nollywood. In contrast to Hollywood, Nollywood actually produces more movies each year.
“Due to their popularity and brand recognition on social media, Nigerian music stars are in high demand across the globe. We should also point out that many of these new global superstars from Nigeria rose to fame by utilizing Caller Tunes and other mobile content platforms to expand their online followings and build their brands, according to the EVC.
“Digital platforms are fostering different types of systemic change, creating new brands, eroding the value of some brands while simultaneously increasing the value of other brands,” Danbatta continued. The cycle of innovation, transformation, and disruption is here to stay and will only get worse as technology advances.
The EVC gave the audience reasons to be hopeful when he said: “Let me assure you that the NCC will continue to aggressively drive the rollout and seamless operation of infrastructure to drive new digital technologies for the benefit of all sectors of our economy. We hope that Nigerian brands will keep leveraging a strong infrastructure to increase their value and make sure that our nation benefits as much as possible from ongoing efforts to implement digital transformation.Orji Kalu criticizes Wike Daily Post, Osinbajo, Amaechi, and 2023: You have no respect
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